Purchasing a product is available all along and takes just a few taps on your smartphone, and this fast process creates ideal conditions for impulse purchases. In addition, mobile leads to a higher rate of impulse buys since reaching a shop or carrying around a sufficient amount of cash is no longer needed. Since customers are more likely to use mobile devices than desktops to buy products, the store owners should keep that in mind when considering how to build an ecommerce mobile app. It's also known that 9 out of 10 customers have their phones available in their pockets 24/7.
According to Diebold's report conducted in 2019, 63% of users of m-commerce mobile apps were utilizing them to compare prices, search for special offers, read product reviews, and eventually buy online.
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