Thinking along these lines will help bring you closer to seeing what those cold hard download stats tell you. Secondly, how many of those people are current podcast listeners? Here are a couple of things to consider.įirstly, how many folks out there are interested enough in your topic to actually want to consume content about it? It’s the size of your potential audience that’s the big factor. In this guide, you’ll find tips and tactics to suit any show. Podcast promotion takes many different forms. Podcast Promotion: How to Promote a Podcast & Build an Audience If you ran a podcast about a topic that was only interesting to literally 10 people in the world, and you were getting 7 downloads an episode, statistically, you’d be running the most popular show in history.
Does it (as usual) Just Depend?Ĭould a show about breeding Russian white dwarf hamsters realistically expect to see the same average podcast downloads as a show about Game of Thrones? Absolutely not.ĭoes this mean that the podcast with more downloads is the more successful one? Again, absolutely not. It’s completely irrelevant and utterly pointless. So comparing your average podcast downloads to someone else’s Instagram followers is like comparing the number of rooms in your house, to the number of trees in the Amazon. It’s long-form content that isn’t immediately accessible via shiny sidebars and viral social media clickbait.
Podcast listening is a commitment and an investment. The time and effort it takes for someone to click ‘Follow’ on Twitter, or watch a few seconds of a Youtube video, should never be compared to podcast listening. It’s important to realise though, these numbers are completely irrelevant to podcasting. In a world of YouTube views and Twitter followers, we’ve become accustomed to figures in the hundreds of thousands, and even millions. How Many Podcast Downloads Should I Be Getting?
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